PROFESSIONAL EXPERIENCE

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Fen Xiao Innovation Media Co., Ltd, Shenzhen, China             

Co-Founder, Producer, Jul 2019 - Present

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• Co-founded the company, specializing in documentaries, TV commercials, and promotional videos

• Secured client partnerships with industry leaders, including NetEase Games, Tencent Cloud, and other creative agencies

• Oversaw the entire project life cycle, from initial planning and budgeting to execution and post-production

• Managed various aspects, including team formation, timeline adherence, budget control, and client communication

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Freelancer Filmmaker, China

Freelancer Filmmaker, Feb 2019 - Present

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• Directed or filmed over 30 productions: documentaries and TV commercials

• Specialized in creative works with a focus on humanistic and artistic themes

• Acted as Director and Cinematographer (DP), handling various aspects of filmmaking from pre-production to post-production, including storyboarding, shooting, and editing

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Arizona State University, Tempe, AZ, USA

Instructor, Teaching Assistant, Sep 2016 - Jun 2018

Teaching Assistant for DSC101 Design Awareness, assisting professor with classroom instruction and assignments

Instructor for INT220 Design Sketching, teaching sketching skills

 

SELECTED PROJECTS AND AWARDS

Fizzle Out, 2022, Documentary

Director, Cinematography, Editor, Colorist

Description: An independent project that tells the story of Secretary Jin of the Wuhan Youyi Community Committee coordinating efforts to manage conflicts between epidemic control measures and local small businesses during the Wuhan COVID-19 outbreak in March-April 2020.

 

 

Level-1, 2020, Documentary

Cinematographer

Description: Produced in collaboration with Shanghai Media Group and Hubei Broadcasting Network, a 5-episode documentary focuses on the decisive actions taken in Wuhan during the COVID-19 outbreak in 2020. The narrative thread is woven around the concept of space, linking Wuhan to national and global contexts, as well as the relationship between humans and nature.

Awards: The Best Chinese Story Award, 19th Guangzhou International Documentary Film Festival

 

Magic Bullet, 2020, Narrative Short

Producer, Director, Director of Photography, Editor, Colorist

Description: A non-profit short film promoting the use of PrEP medication for “pre-exposure prophylaxis” among individuals at risk of HIV infection, advocating taking PrEP medication before engaging in sexual activities as a preventative measure against sexual transmission of HIV.

 

PROJECTS

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Producer and Director:

Digital Reformation of Industry, Tencent Cloud X SANY Intelligent Mining BTS 2022

NetEase Video Game The Enchanting Shadow Production BTS 2021

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Producer, Co-Director/Cinematographer:

Exploring the Galaxy, SINEXCEL Interstellar AC Charger, (TVC) 2022

Interstellar AC Charger Production BTS (Promotional Video) 2022

Show Your Attitude, Times China Real Estate Launching Video (Promotional Video) 2020

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Director of Photography (DP):

PUMA Runner Story (Documentary) 2023

Soup of Embraces (Narrative Short) 2023

The Rap of China (Insert TVC) 2023

The Proud Hunan Cuisine S3 EP 3, EP 5 (Documentary) 2023

Oriental Aesthetics, Blue Calico Fabric (Branded Documentary) 2023

The Great Shokunin Special Episode, Chinese Bamboo Drifting (Documentary Short) 2022

Fighters of Hometown EP1-3, Wuling Motors Goes Rural (Branded Documentary) 2022

Xue Yang X HLA, inheritor of Su-style Embroidery (Branded Documentary) 2022

Li Jing X HLA, Inheritor of a Chinese Moon-shaped Fan (Branded Documentary) 2022

KIRI Engine 3D Scanner App Launching Commercial (TVC) 2022

Intangible Cultural Heritage - Oiled Paper Umbrella (Branded Documentary)   2021

Chinese Odyssey X Terra Cotta Warriors, Video game by NetEase (TVC) 2021

The Yin Yang Master Gaming Commercial, Video game by NetEase (TVC)   2021

Street Chef, Cantonese Cuisine Episode (Documentary Short)   2020

Pepsi X Fengchen Wang, Traditional Paper-cut (Branded Documentary)   2020

The Great Shokunin 2019, EP 10, Chinese Armour (Documentary Short)   2019

EDUCATION                                                           

Arizona State University, Tempe, AZ, USA

Master of Industrial Design, Major in Industrial Design, Sep 2016 - Jun 2018

Cumulative GPA: 3.87/4.00 | Scholarship: Outstanding TA: $20,740 |  Relevant Coursework: Portfolio Design, Digital Process-Adv CAD, Visual Storytelling, Design Sustainability

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Wuhan University of Technology, Wuhan, China

Bachelor of Arts, Major in Industrial Design, Sep 2012 - Jul 2016

Cumulative GPA: 3.88/4.00 | Ranked: 2nd/32 | Awards & Honors: Second-Class Scholarship (Top 15%, 2012-2015), Merit Student (2012-2014), Excellent Student Leader (2012-2014), Outstanding Graduate (2016) | Relevant Coursework: Product Design, Storytelling, Photography, Art History, Sketching